In addition to actual pages that a business website should include to make it a top quality site are some of the formatting options that will help to make the website all it can be. These elements include:
- Navigation system: Every website has a navigation system; however, the navigation system should be very easy to use and very easy to find. This will help make the website stand out in visitor’s minds.
- Colors: The colors of the website are important. The colors should not be overwhelming or too dark. Solid colors work better than wild patterns for business websites and make the site easier to read.
- Fonts: Fonts must be legible. Simple fonts are easier to read and should be used. Formal, fancy fonts are pretty but can be hard to read. In addition, if the person reading the website doesn’t have the font on their system, they will see it in a different font than intended.
- Layout: Dead space should be used carefully to help draw attention to whatever element on the page the business owner wants them to be drawn to in order to make it the focal point.
- Scripts and Animation: Keep in mind that a little bit is good and a lot is too much. A little bit of Java or PHP or other scripting can enhance a site; however, too much can make it slow to load in the browser and ultimately cause people to exit out of the site.
This advice is just the tip of the iceberg when designing a website. A quality web designer will be able to help get the website created with the look and feel that the business owner wants it to have.